DreamPirates DreamPirates

Borderlands 3 exclusivity cost Epic $115 million

Author : michelee753345
Publish Date : 2021-05-05 10:56:54
Borderlands 3 exclusivity cost Epic $115 million

The Epic v Apple lawsuit that began this week has given us an impressive collection of corporate documents to sift through, almost like some kind of box containing loot. Within a review of performance and strategy dated October 25, 2019, there's a section on the Borderlands 3 deal, disclosing that the looter-shooter's six-month exclusivity period cost Epic $115 million.

That includes a $15 million marketing commitment, $20 million in non-recoupable fees, and an $80 million minimum guarantee—an advance paid ahead of the game going on sale. Borderlands 3 sold well enough to reach that guarantee within two weeks, with a recoupable revenue of $100 million in the period. A graph of the Epic store's daily revenue across its first 11 months peaks dramatically with its launch. Of the 1.56 million Borderlands players Epic picked up in those two weeks, 53% were apparently new to the store rather than returning customers. 

The document also shows that Epic paid $11 million for its free giveaway of the Handsome Collection, a bundle containing Borderlands 2, the Pre-Sequel, and most of their DLC (excluding Commander Lilith & the Fight for Sanctuary, released after the collection was created). That one freebie cost almost as much as Epic spent on the first nine months of giveaways, which it paid more than $11 million for.
The Epic v Apple lawsuit that began this week has given us an impressive collection of corporate documents to sift through, almost like some kind of box containing loot. Within a review of performance and strategy dated October 25, 2019, there's a section on the Borderlands 3 deal, disclosing that the looter-shooter's six-month exclusivity period cost Epic $115 million.

That includes a $15 million marketing commitment, $20 million in non-recoupable fees, and an $80 million minimum guarantee—an advance paid ahead of the game going on sale. Borderlands 3 sold well enough to reach that guarantee within two weeks, with a recoupable revenue of $100 million in the period. A graph of the Epic store's daily revenue across its first 11 months peaks dramatically with its launch. Of the 1.56 million Borderlands players Epic picked up in those two weeks, 53% were apparently new to the store rather than returning customers. 

The document also shows that Epic paid $11 million for its free giveaway of the Handsome Collection, a bundle containing Borderlands 2, the Pre-Sequel, and most of their DLC (excluding Commander Lilith & the Fight for Sanctuary, released after the collection was created). That one freebie cost almost as much as Epic spent on the first nine months of giveaways, which it paid more than $11 million for.
The Epic v Apple lawsuit that began this week has given us an impressive collection of corporate documents to sift through, almost like some kind of box containing loot. Within a review of performance and strategy dated October 25, 2019, there's a section on the Borderlands 3 deal, disclosing that the looter-shooter's six-month exclusivity period cost Epic $115 million.

That includes a $15 million marketing commitment, $20 million in non-recoupable fees, and an $80 million minimum guarantee—an advance paid ahead of the game going on sale. Borderlands 3 sold well enough to reach that guarantee within two weeks, with a recoupable revenue of $100 million in the period. A graph of the Epic store's daily revenue across its first 11 months peaks dramatically with its launch. Of the 1.56 million Borderlands players Epic picked up in those two weeks, 53% were apparently new to the store rather than returning customers. 

The document also shows that Epic paid $11 million for its free giveaway of the Handsome Collection, a bundle containing Borderlands 2, the Pre-Sequel, and most of their DLC (excluding Commander Lilith & the Fight for Sanctuary, released after the collection was created). That one freebie cost almost as much as Epic spent on the first nine months of giveaways, which it paid more than $11 million for.
 

 

https://sites.google.com/view/mariokartfreerubiesgene/home
https://sites.google.com/view/mariokarttourcoins/home
https://sites.google.com/view/mariokarttourhackunlimitedrubi/home
https://sites.google.com/view/mariokarttourunlimitedrubiesco/home
https://sites.google.com/view/mariokarttourcoinsandrubieshac/home



Category : world

6 Practical Steps for Using Instagram to Promote Your Coaching Business

6 Practical Steps for Using Instagram to Promote Your Coaching Business

- Clearly, a decisive objective of all online media is to get your electronic area slant toward your rapid diagram, so you have authority over how


Hospitals across India are also experiencing oxygen shortages

Hospitals across India are also experiencing oxygen shortages

- A devastating second wave of coronavirus in India has seen hospitals and crematoriums overwhelmed and widespread shortages of oxygen and medicines.Here visual


Nvidia releases GPU hotfix for 120Hz 4K monitors and TVs

Nvidia releases GPU hotfix for 120Hz 4K monitors and TVs

- Nvidia releases GPU hotfix for 120Hz 4K monitors and TVs If you hook up your gaming PC to a high-refresh screen, youll want this hotfix.


A Learners Guide To A Popular ISC2 CCSP Exam Preparation

A Learners Guide To A Popular ISC2 CCSP Exam Preparation

- Many home-schoolers begin off with fantastic enthusiasm and electrical electric power when their kids are young but observe that it fades