The handicrafts industry forms a very important part of India both in terms of preserving the traditional culture & heritage and contribution towards GDP.
However, despite this growth and bright future for Indian handicrafts, artisans possessing these professional skills are not reaping the benefits derived from their output. In fact, this gap is widening at a fast pace and ultimately shrinking their workforce.
Even after possessing highly professional skills artisans are not treated with dignity and respect, they deserve. This article tries to throw light on the reasons behind the economic recession faced by the artisans, the perspective of consumers towards handicrafts. Why the handicrafts industry is restricted to rural and less developed regions and not taught and promoted in developed and metropolitan cities. Even after possessing expertise and professional knowledge of their crafts; why artisans are not given the exposure and limelight which they deserve.
Well, to answer all these relevant questions, one needs to understand the power of digital marketing.
It is the lack of digital presence which is the major setback of all these truly amazing skilled artisans. Their inability to showcase their skills to the right audience and making them available for purchase online is the root cause of their depression and failures.
Especially now, when the entire world has undergone this pandemic situation, having an online and a digital presence is a key.
Since all of us have access to smartphones these days, why not use the same to generate business?
Since we do not have knowledge of the English and Hindi language, how should we use our smartphone to drive business?
Well, to answer this very complex question, Bharat Keyboards have launched regional keyboards as an ultimate solution to all your language issues.
The Malayalam typing keyboard by Bharat keyboard is an AI-based app, that every android user can easily download over their smartphones and communicate in the Malayalam language at their fingertips.
The Malayalam typing keyboard comes with a variety of features and applications that you can explore and use as you download the Malayalam keyboard on your pc or smartphone.
For all the regional speaking community of artisans, the voice typing feature is a blessing in disguise by the Bharat keyboard. These traditional artisans can now carry on their business and communicate directly with non Malayalam speaking crowds effectively and easily.
The voice typing feature helps you to speak your message by pressing the microphone button on your smartphone. The AI technology embedded in the keyboard will then translate your Malayalam message into the English language for other non-Malayalam speaking users to understand.
This entire cycle of translating messages from one language to another takes place in a matter of a few seconds and gives you instant results.
So what are you waiting for, digitize your business today by download Malayalam typing keyboard.
Best Malayalam (മലയാളം) Keyboard App with Adipoli AI innovative features, free trending Malayalam movie Stickers, BigMoji’s, and Manglish Typing.
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