Search engine optimization certification confirms that search
engine optimization providers have actually received industry
training in regard to search engine optimization strategies.
Some search engine optimization providers display a certification
seal on their websites while others will simply state that they
have been certified in search engine optimization.
While certification may be preferred due to the level of
difficulty and the expertise required to effectively optimize a
website for the search engines, certification doesn't necessarily
make one provider better than the next.
Skill comes with experience and a successful search engine
optimization provider should be able to give you references
including the names and contact information of satisfied
customers and information about their keywords and website
ranking so you can see for yourself whether or not the specialist
is truly capable of results-producing search engine optimization.
The search engine optimization industry is not regulated and
doesn't have set professional standards like some professional
Thus, search engine optimization certification that is provided
by one company for $50 may be compared to professional search
engine optimization certification programs that charge closer to
Some certification issuers provide one to three day seminars,
some provide internet based training, some provide coaching
services, and some actually provide very little training at all.
For that reason, I don't place a lot of weight on certification
when evaluating search engine optimization providers unless I can
confirm not only the certification, but also the credentials and
certification standards of the company who issued the
There are several organizations that seem to be working toward
standardizing search engine optimization certification.
Perhaps some day the search engine certification will be as
valuable as Microsoft certifications, but at this point in time,
with a lack of industry standards and designated certification
requirements, it really just isn't.
Now that is not to say that a certified search engine
optimization provider isn't experienced or isn't capable of
achieving good search engine rankings.
Some very well may be. One thing that a valid certification does
verify is that the provider has completed some type of search
engine optimization training and has apparently met someone's
standards in order to receive the certification.
In that light, you may view certified providers as more desirable
than non-certified providers as a matter of personal preference.
My personal preference is to see a proven track record in regard
to achieving desirable search engine rankings.
I place experience and results a lot higher on the priority list
than search engine optimization certification.
Whether you choose a certified search engine optimization
specialist or not is a matter of choice. I do not make a
recommendation one way or the other.
Rather, I emphasize the need to find a search engine optimization
specialist who has a solid record for achieving results through
their search engine optimization efforts.
Search engine optimization is challenging and it isn't usually
easy to get good ranking in the search engines.
Some website owners opt to do their own optimization while others
If you hire a professional to optimize your website, it is only
logical to review their credentials to ensure that they are
capable of providing you with the best possible results.
It might not be possible for them to achieve top search engine
ranking. That depends on your industry and the level of
competition you are up against.
However, if they employ sound search engine optimization
strategies that are based on experience, they should definitely
be able to boost your search engine rankings and obtain a
desirable position in the search engines.
Experience and perseverance is the key to getting a good search
engine ranking that will increase your traffic and revenues.
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