Is it worth having an Instagram business account? Well, the answer to the question is yes as it provides the customers with a wide range of options and tools to explore. As it gives many picks this way it helps in increment of the business as well. You can put additional easy-to-access function buttons too, on your profile such as; Email, Contact. It also shows the statistics forum which helps the customer to analyze the engagement on his stories or posts.

Why should one make a business profile on Instagram?

1. Accessibility:

Instagram users other than your followers can access your profile and then other websites or platform links easily. They can text or call you and also reply to your stories via a click.

2. Instagram ads:

If you chose a business Instagram account then you can create ads within the app. You only need this tool if you want to promote your post. Your selected best posts will be shown to most of the audience and this will increase your profile engagement too.

3. Access to Analytics:

Instagram has introduced very minimal analytic tools yet they are helpful in business accounts. However, you can not track the data longer than a week and also can not export the data. There is a tool named 'Insight', which gives an insight into your content judgment on Instagram. Moreover, you can locate the Insight, Expressions, and followers interactions on your profile statistics.  

4. Add links on Instagram stories:

This tool has become popular and used worldwide. It can be accessible for both business accounts and personal. However, if you have a business account you can add links to your desired website you want to promote. It makes other users access it with one click(swipe up). The stories however disappear after 24 hours, but you can save them as a highlight on your profile. This way it stays for a longer period.

Talking about links, the business profiles on IG can link to the Facebook account as well, this way you can post your content on your accounts of social media at a time. Moreover, it is another way you can increase the audience and boost your business in quite less time.

5. Posts can be scheduled ahead of time:

It is another Instagram tool, which gives leverage to schedule your posts early. As it helps in managing your profile more productively, It will save you free time and relief from creating manual posts.

6. Tags brands and products in posts:

A most effective tool for having a business instagram account is that you can tag your products which ultimately opens the door towards more income for your business. The studies say that via this tagging system 46% of the customers tend to buy the products, as it facilitated a type of online shopping.

These all are the features through which a business account is beneficial. However, making a business account depends on you, if your brand is new and wants to sell directly from your feed via posts then you must switch to a business profile. This will give a boost to your posts.