DreamPirates DreamPirates

Are You Engaging Your Readers With Questions?

Author : boyd
Publish Date : 2021-05-12 07:18:28
Are You Engaging Your Readers With Questions?

When writing your marketing materials, do you ask your readers questions that engage them, ignite their curiosity, and keep them wanting more?

Well, you should be.

Why? Because in today's overstimulated world, your prospects are constantly in a state of information overload.

And that's why it's so essential to always engage and connect with your readers, whether you're writing a blog post, an article, or even a sales letter.

Because if you don't, you can guess what will happen: your reader will take one look at your tiresome, lifeless piece of writing and quickly move on to the next thing.

So what's the best way to keep your reader interested in what you have to say?

Ask questions.

Why questions matter

The vast majority of blog posts, articles, and sales and marketing materials only mention the seller. Listen to me! Look at me! Look what I have!

This type of writing doesn't engage your reader. It pushes her away.

A question, on the other hand, causes your prospect to automatically engage with your copy.

Because any time you ask your reader a question, she'll automatically come up with an answer. It's human nature.

And if the question is relevant to her, she will want to continue reading, because she'll assume that the rest of the copy applies to her as well.

How to use questions in your marketing materials

For instance, if you're writing an article about the weight loss benefits of dark chocolate, you could write a headline like this:

'5 Astonishing Reasons Why Dark Chocolate Will Help You Lose Weight'

or...

'The Amazing Truth About Dark Chocolate and Weight Loss'

Both are good headlines, and both will attract readers.

However, if you write a headline asking a question like this:

'Can Dark Chocolate Help You Lose Weight?'

You engage the reader even more.

Why? Because the reader assumes that if the answer to the question isn't in the headline, it must be in the copy below it. So it makes her decide to keep reading.

You can ask an open, closed, or even limited (i.e. do you prefer x or y?) question--either way, you're encouraging a response, and that creates further engagement.

When you ask a question, you're inviting conversation. And when you create a conversation with your readers, you deepen the relationship with them--and make it more likely your copy will resonate enough to create a sale.

Krista Stryker is a freelance copywriter helping awesome health, wellness and fitness companies get their message out to the world. Find her at http://www.kristastryker.com where she divulges her favorite copywriting tips or follow her on Twitter @kristastryker.

When writing your marketing materials, do you ask your readers questions that engage them, ignite their curiosity, and keep them wanting more?

Well, you should be.

Why? Because in today's overstimulated world, your prospects are constantly in a state of information overload.

And that's why it's so essential to always engage and connect with your readers, whether you're writing a blog post, an article, or even a sales letter.

Because if you don't, you can guess what will happen: your reader will take one look at your tiresome, lifeless piece of writing and quickly move on to the next thing.

So what's the best way to keep your reader interested in what you have to say?

Ask questions.

Why questions matter

The vast majority of blog posts, articles, and sales and marketing materials only mention the seller. Listen to me! Look at me! Look what I have!

This type of writing doesn't engage your reader. It pushes her away.

A question, on the other hand, causes your prospect to automatically engage with your copy.

Because any time you ask your reader a question, she'll automatically come up with an answer. It's human nature.

And if the question is relevant to her, she will want to continue reading, because she'll assume that the rest of the copy applies to her as well.

How to use questions in your marketing materials

For instance, if you're writing an article about the weight loss benefits of dark chocolate, you could write a headline like this:

'5 Astonishing Reasons Why Dark Chocolate Will Help You Lose Weight'

or...

'The Amazing Truth About Dark Chocolate and Weight Loss'

Both are good headlines, and both will attract readers.

However, if you write a headline asking a question like this:

'Can Dark Chocolate Help You Lose Weight?'

You engage the reader even more.

Why? Because the reader assumes that if the answer to the question isn't in the headline, it must be in the copy below it. So it makes her decide to keep reading.

You can ask an open, closed, or even limited (i.e. do you prefer x or y?) question--either way, you're encouraging a response, and that creates further engagement.

When you ask a question, you're inviting conversation. And when you create a conversation with your readers, you deepen the relationship with them--and make it more likely your copy will resonate enough to create a sale.

Krista Stryker is a freelance copywriter helping awesome health, wellness and fitness companies get their message out to the world. Find her at http://www.kristastryker.com where she divulges her favorite copywriting tips or follow her on Twitter @kristastryker.

When writing your marketing materials, do you ask your readers questions that engage them, ignite their curiosity, and keep them wanting more?

Well, you should be.

Why? Because in today's overstimulated world, your prospects are constantly in a state of information overload.

And that's why it's so essential to always engage and connect with your readers, whether you're writing a blog post, an article, or even a sales letter.

Because if you don't, you can guess what will happen: your reader will take one look at your tiresome, lifeless piece of writing and quickly move on to the next thing.

So what's the best way to keep your reader interested in what you have to say?

Ask questions.

Why questions matter

The vast majority of blog posts, articles, and sales and marketing materials only mention the seller. Listen to me! Look at me! Look what I have!

This type of writing doesn't engage your reader. It pushes her away.

A question, on the other hand, causes your prospect to automatically engage with your copy.

Because any time you ask your reader a question, she'll automatically come up with an answer. It's human nature.

And if the question is relevant to her, she will want to continue reading, because she'll assume that the rest of the copy applies to her as well.

How to use questions in your marketing materials

For instance, if you're writing an article about the weight loss benefits of dark chocolate, you could write a headline like this:

'5 Astonishing Reasons Why Dark Chocolate Will Help You Lose Weight'

or...

'The Amazing Truth About Dark Chocolate and Weight Loss'

Both are good headlines, and both will attract readers.

However, if you write a headline asking a question like this:

'Can Dark Chocolate Help You Lose Weight?'

You engage the reader even more.

Why? Because the reader assumes that if the answer to the question isn't in the headline, it must be in the copy below it. So it makes her decide to keep reading.

You can ask an open, closed, or even limited (i.e. do you prefer x or y?) question--either way, you're encouraging a response, and that creates further engagement.

When you ask a question, you're inviting conversation. And when you create a conversation with your readers, you deepen the relationship with them--and make it more likely your copy will resonate enough to create a sale.

 

 

https://canvas.rice.edu/eportfolios/772/Swindoll/Unique_NCSECore_Exam__PDF_Questions_for_Good_Result
https://canvas.rice.edu/eportfolios/772/Swindoll/Ultimate_NonprofitCloudConsultant_Exam__PDF_Questions_for_Passing_in_the_First_Attempt
https://canvas.rice.edu/eportfolios/772/Swindoll/Preferred_NSE4_FGT62_Exam__PDF_Questions_for_Prep
https://canvas.rice.edu/eportfolios/772/Swindoll/Unique_NSE4_FGT64_Exam__PDF_Questions_for_Good_Result
https://canvas.rice.edu/eportfolios/772/Swindoll/Tested_NSE5_FAZ62_Exam__PDF_Questions_for_Prep

Krista Stryker is a freelance copywriter helping awesome health, wellness and fitness companies get their message out to the world. Find her at http://www.kristastryker.com where she divulges her favorite copywriting tips or follow her on Twitter @kristastryker.

When writing your marketing materials, do you ask your readers questions that engage them, ignite their curiosity, and keep them wanting more?

Well, you should be.

Why? Because in today's overstimulated world, your prospects are constantly in a state of information overload.

And that's why it's so essential to always engage and connect with your readers, whether you're writing a blog post, an article, or even a sales letter.

Because if you don't, you can guess what will happen: your reader will take one look at your tiresome, lifeless piece of writing and quickly move on to the next thing.

So what's the best way to keep your reader interested in what you have to say?

Ask questions.

Why questions matter

The vast majority of blog posts, articles, and sales and marketing materials only mention the seller. Listen to me! Look at me! Look what I have!

This type of writing doesn't engage your reader. It pushes her away.

A question, on the other hand, causes your prospect to automatically engage with your copy.

Because any time you ask your reader a question, she'll automatically come up with an answer. It's human nature.

And if the question is relevant to her, she will want to continue reading, because she'll assume that the rest of the copy applies to her as well.

How to use questions in your marketing materials

For instance, if you're writing an article about the weight loss benefits of dark chocolate, you could write a headline like this:

'5 Astonishing Reasons Why Dark Chocolate Will Help You Lose Weight'

or...

'The Amazing Truth About Dark Chocolate and Weight Loss'

Both are good headlines, and both will attract readers.

However, if you write a headline asking a question like this:

'Can Dark Chocolate Help You Lose Weight?'

You engage the reader even more.

Why? Because the reader assumes that if the answer to the question isn't in the headline, it must be in the copy below it.



Category : sports

Teaching Your Child At Home - How, What, Why?

Teaching Your Child At Home - How, What, Why?

- post, fade, hitch and quick-out routes during every practice session. The more you practice them, the more they will see


Be Good In Your F5 Networks 301a Exam Preparation

Be Good In Your F5 Networks 301a Exam Preparation

- The meant 2012 doomsday is presently building its wave by means of the online industry area as well as tv set. Numerous theories level to December twenty means,


Top Tips And Techniques To Improve Or Repair The Reputation Of Your Business

Top Tips And Techniques To Improve Or Repair The Reputation Of Your Business

- harder to make a deal and convince someone you deserve a better price on a vehicle if you are draped in expensive clothing. While you want to appear neat an ct


The Best Solar Energy Advice You Will Find

The Best Solar Energy Advice You Will Find

- harder to make a deal and convince someone you deserve a better price on a vehicle if you are draped in expensive clothing. While you want to appear neat and ct