The first and possibly the most vital tip is making sure you know what you're talking about. Readers can usually tell when the author is feeding them a bunch of lies or made up facts. You have to ditch the sales pitch, and simply share the facts. The reader is most likely reading to learn about the topic. If you know your stuff, the reader will too; and if the reader is satisfied with your work, you will good reviews. That is one of the five tips for successful article marketing.
That leads us to the next tip, good reviews and ratings. Making sure you have your facts right is great, but it won't get you anywhere if the article is boring. Most people aren't looking for textbook answers, they want something that informs, but can also hold their attention. This can usually be achieved by adding personal touches to your articles, for instance, adding some humor. This gives the reader a feeling of satisfaction, and if the reader is comfortable then you are bound to get excellent reviews. This tip is essential, however for it to be effective it must be used with all five tips for successful article marketing.
Another tip that should be needless to say is article quality. Things like punctuation, word choice, length, and even connotation have huge effects hon how the reader views your article. An overly active vocabulary will just confuse and frustrate many of your readers; try to keep things simple yet elegant. Length is another tricky component. You need to be sure to convey all of your desired information, but too much talk and too little information will lead to an angry reader. You should try to keep it short and sweet, and exclude useless information or facts. Also, be sure to proof read your article at least twice. Things as small as misplaced periods are huge turn-offs for readers, and it shows that you are unskilled in your writing.
A very essential tip is key word placement. Your articles will most likely be found by using search engines such as Google, or Bing. Most people who are looking for the information will type in a few key words. For example, if they are trying to figure out how to do a home repair on their washing machine, "washer repair" would likely be a common search. By researching common key words for your subject you can ensure that your link will appear near the top of the list. It is also vital that you use your keyword(s) more than once in your article; the more that it appears, the more likely your article will be first in search results. Notice how I state "five tips for successful article marketing" in almost every paragraph. That is because I want my articles to be read, and to do that they need to be at the top of the list.
That last tip is article promotion. All of the previous tips will ensure that your article is of good quality and that it will be easily found online, however, that isn't always enough. It doesn't matter if your article is the absolute best one out there, if no one is reading it then you're wasting your time. Advertising can be done in many ways. Online ads, commercials, promotion websites such as promotemyarticles.com, or even Facebook are a few effective ways to get some attention on your articles. This tip is essential; without it the five tips for successful article marketing would be useless.
In conclusion, using these five tips will ensure your success in article marketing. Take the time to write quality articles for your audiences, and your site or blog will have high rankings in no time!
- Chris Bryant, CCIE #12933, is the owner of The Bryant Advantage, home of over 100 free certification exam tutorials, including CCNA certification.