Article marketing is one of the best ways to promote an online business and is an inexpensive marketing tool when writing the articles on your own. If you have even a shred of writing ability, you can create articles that people want to read and that offer them insight into your company. These articles should always be linked to your website so that your customers can find you and purchase your product or services. The following are three tips for successful article marketing:
Have a Storyline - One of the best ways to get your readers interested in what you have to say is by telling a story. For instance, if you are writing on automatic kitty litter boxes you can write about how your cat responded to using one. Funny stories tend to generate more viewers than articles that are informational. There are very few people who do not like to laugh and many times these stories remind them of similar situations in their lives.
Keyword Rich Title for Successful Article Marketing - It is important that your title have at least one keyword or key phrase that ties in your product or service with the article. You do not need to make it the first word, but it should be used. Make sure that the body of the article also has keywords but that they are not overwhelming it. You should really only use the keywords three times in the actual article depending on the length of it. For a standard 400 word article three times is perfect saturation.
Successful Article Marketing Should be Friendly - Finally, you want your articles to be friendly in nature. Do not shove your products or services down the throats of the readers. While you do want to promote, this should not be the main object of it. Be friendly and allow your readers to make up their own minds without over selling.
If you keep the above tips in mind your marketing campaign can be a great boost to your sales. Not only that, it can also increase your search engine rating to get your website onto the first page and ultimately at the top of the search. Successful article marketing is vital for any business whether the majority of the business is based solely online or if they are from a brick and mortar building or a combination of both.
Lisa Mason is a freelance writer with a specialty in Internet content and SEO articles and the author of How to Earn a Living Writing for the Internet. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content in more than 10 years as a professional writer.
Have a Storyline - One of the best ways to get your readers interested in what you have to say is by telling a story. For instance, if you are writing on automatic kitty litter boxes you can write about how your cat responded to using one. Funny stories tend to generate more viewers than articles that are informational. There are very few people who do not like to laugh and many times these stories remind them of similar situations in their lives.
Keyword Rich Title for Successful Article Marketing - It is important that your title have at least one keyword or key phrase that ties in your product or service with the article. You do not need to make it the first word, but it should be used. Make sure that the body of the article also has keywords but that they are not overwhelming it. You should really only use the keywords three times in the actual article depending on the length of it. For a standard 400 word article three times is perfect saturation.
See her website for a free article writing template guide as well as more writing tips and info on the writing services she offers.
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