Google allows you to run two ads at the same time with each a group

Successful PPC marketing is a dream for many people. Perhaps you are one of those who have tried it and given up.

Well, you don't need to give up. Follow these tips for successful PPC marketing and you will make money. And if at first you don't succeed - BE PERSISTENT!

The main vehicle for PPC (pay-per-click) marketing is Google Adwords. Google themselves provide a lot of tips - so start by reading these and take them on board. It's amazing how many people don't bother!
Put your keyword list together before drafting your ads.
Make your keywords very specific, in order to prevent people from clicking your ad when they are not looking for your product.
Remember to keep your adgroups small and focused. (Adgroups are the groups of keywords for which you write one ad.). This can't be repeated often enough - it's one of the main secrets of successful ppc marketing. The bigger your adgroups are, the less directly relevant your ads will be, so the more they will cost you in untargeted clicks.
Include the main keyword for each adgroup in the ad headline. It will show up in bold type and will really attract people to click on it.
Test two ads at the same time. Google allows you to run two ads at the same time with each adgroup. Track them carefully and as soon as one is clearly doing less well than the other, replace it.
Put your ads in square brackets to make sure your ads only appear for those exact phrases.
Remember to include both singular and plural versions of keywords. Create separate adgroups for your misspellings list, your abbreviations list etc.

After a couple of weeks, check on the click-through rate of each ad and re-do those that aren't doing well.
TOP TIP -- be aware of the highest sales periods, in particular November-December-January. This is the time when more people buy, so try to have as many campaigns as possible running during this period. (Of course it will be even better if you've already made your initial mistakes so you can maximize the effectiveness of your campaigns during this time!)
Remember to keep your adgroups small and focused. (Adgroups are the groups of keywords for which you write one ad.). This can't be repeated often enough - it's one of the main secrets of successful ppc marketing. The bigger your adgroups are, the less directly relevant your ads will be, so the more they will cost you in untargeted clicks.
Include the main keyword for each adgroup in the ad headline. It will show up in bold type and will really attract people to click on it.
Test two ads at the same time. Google allows you to run two ads at the same time with each adgroup. Track them carefully and as soon as one is clearly doing less well than the other, replace it.
Put your ads in square brackets to make sure your ads only appear for those exact phrases.
Remember to include both singular and plural versions of keywords. Create separate adgroups for your misspellings list, your abbreviations list etc.
These tips will definitely lead to more successful ppc marketing. But the best tip of all is- don't quit! Nobody succeeds the first time. The people succeeding now are the ones who kept going and persevered.