With the 8th title to the horror video game series, Resident Evil Village, launching very soon, Capcom seems to have become very aggressive in promoting the title. Not only did the developers share more in-depth gameplay and information in the recent online showcase, they have also been releasing RE8 demos in multiple parts to give players a taste of what is to come during launch day. Now, Capcom is creating more online hype by partnering with a popular Japanese Enka music artist to produce a song about the upcoming video game.
This is likely not the first time that music has been capitalized on to promote a video game. During the Pokemon franchise’s 25th anniversary celebrations this 2021, The Pokemon Company partnered with popular singers such as Katy Perry to create soundtracks about the series. The franchise even held a virtual music concert with Post Malone as part of festivities. However, this may be the first time that Capcom is using the art of music to promote their terrifying title.
Capcom recently released a parody song on the official Japanese YouTube channel of Resident Evil, or Biohazard in Japan, to promote Resident Evil Village. The music video features Yoshi Ikuzo, a very popular Enka singer and songwriter in Japan. The song was recreated to the tune of Ikuzo's iconic track titled "Ora Tōkyō sa Iguda." Renaming the song to "Orera Konna Mura Iyada Lv.100," the music video plays clips of Ikuzo performing, and even experiencing the different horrors and monsters found within Resident Evil Village.
Though the lyrics of the song are in Japanese, fans will likely appreciate the universal looks of terror the Ikuzo showcases in the music video. He even points out the fan-favorite character Lady Dimitrescu, who is now confirmed to be Resident Evil Village's version of Mr. X, and even reacts to her scary vampire daughters. The music video provides quite a unique and musical sneak peek into Resident Evil Village, and is likely something that both Japanese and English fans will enjoy listening to.
As the release date of Resident Evil Village draws nearer this May, it is not surprising that Capcom is continuing to push marketing activities to promote the video game. With the game's last predecessor launched way back in 2017, hardcore fans of the series have likely been waiting in anticipation for this new title. With the exciting new narrative, intriguing characters, and unique location set-up, fans are likely hopeful that Capcom will deliver a great new addition to the long-standing franchise.
Resident Evil Village is almost upon us, now that Capcom's next installment in the long-running survival horror franchise is set to release in just a few weeks. Although players have yet to see how Resident Evil Village will continue the story of Ethan Winters and Chris Redfield, it appears that Capcom already has plans for the franchise's future.
Several weeks ago, Capcom revealed that Resident Evil Village is part of a trilogy that began with Resident Evil 7, and will end with Resident Evil 9. However, it appears now that Resident Evil Village is already having an impact on the next game, especially with the way Capcom labels its Resident Evil mainline games.
- The Breath of the Wild glitch allows players to explore the world of Hyrule with a companion similarly to early Legend of Zelda games.
- Marketing automation is one of the great processes that help businesses not only to automate their repetitive marketing tasks.On earth with the promotion class.