SEO Tools That Every Professional Should Use

Here are the many tools we use at our SEO company in Bangalore to offer the best SEO services to our clients. 

Google Page Insights 

Enter a URL and this tool will test the loading time and performance for that URL on desktop and mobile. It then grades your site’s performance on a score from 0 - 100. It tells you exactly how fast it takes to load the site according to different metrics, and also suggests areas for improvements.

Ahrefs Webmaster Tools

Sign up for Ahrefs Webmaster Tools, verify your website and you’ll be able to audit your website for over 100+ technical SEO issues. The tool also gives suggestions on how to fix them. After running an audit, it also suggests areas where you can improve your internal linking, which is helpful in boosting your rankings in search engines. This tool also allows you to see your site’s organic keyword rankings as well as who’s linking to you.

Answer The Public

Enter any relevant keyword, and Answer the Public will provide a huge list of long-tail keyword opportunities, plus common questions asked. However, you are limited to two searches per day and would need a subscription to find more keywords. Some of the free alternatives are keyword generator, keyword tool and Ubersuggest

Google Analytics 

Quite possibly the most powerful free analytics tool available, Google Analytics tracks pretty much every bit of traffic you can imagine on your website—where it comes from, which page is receiving it and so on. While it’s not purely for SEO, it’s still a helpful tool to track if you’re getting traffic from organic search. However, Google Analytics has since stopped showing which keywords are sending you that traffic. You’ll have to pair it with a tool like Keyword Hero to uncover what’s behind “(not provided).”

Google Search Console

Google Search Console gives you a taste of what the most used search engine thinks of your website. You can use it to check and fix technical issues on your website, see important SEO data like clicks, impressions and average ranking position, submit sitemaps and more. If ranking in search engines like Bing and Yandex are important to you, then take note that they have their own “search console” too.

Google trends

Google Trends shows the popular search terms over time, which is useful for uncovering seasonal variations in search popularity amongst other things. Compare multiple terms to see the relative popularity. A lot of SEO's are now getting to know the benefits of Google trends. Some of the other important features are that you can get related topics 

Ahrefs Backlink Checker 

The free version of Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or URL, along with the total number of backlinks and referring domains (links from unique sites), Domain Rating (DR), and URL Rating (UR) where applicable.A great way to use this tool is to paste your competitor’s website and find potential link building opportunities.

Google Ads Keyword Planner

Enter a keyword or group of keywords into the tool, and Google Keyword Planner will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered. The only disappointing thing is that you need to run a campaign to get the exact search volume instead of a range like 1000-10000

SERPism

This is a tool that helps you to see how your website and page will look like on the SERP. 
See how your meta title and description will appear in the search results before you even publish your web page. Works for desktop and mobile. Check for truncation issues and fix them instantly. There are other SERP preview tools like the portent SERP preview tool. 

Alexa Extension

Alexa is another tool that many SEO's use. It helps a lot in gauging the popularity of the website. It gives a rank to each website based on the number of monthly users that the website gets. Using the Alexa website tool, you can also get additional metrics like bounce rate, website unique visitors, source of traffic, average duration spent on the website etc. 

Moz Bar

Moz bar is another very popular tool that almost all SEO professionals use, It gives all the basic information about the website just below the search bar. This includes the number of links your website has, the DA and PA, title, meta description, H1, H2 tags, redirects, scheme markup if present, page loading time, bold and italic words on the page etc. 

JSON LD Schema Generator for SEO

Create custom code so that your reviews, events, organizations, and people are displayed the way you want in Google’s search results. Once you’ve created your schema code, copy and paste it into your website. Schema is really useful as it helps the search engine understand the content that you put on your page. It can also help your website to pop up in the rich results that Google shows for some keywords. 

Classy Schema Structured Data Viewer

Want to know how the schema code that you generated will be viewed? Then this tool is the best to do that. Always double-check to make sure you’re implementing the technical aspects of SEO right. Use this tool to see if your structured data/schema markup was done correctly. Some of the alternatives are Google's own rich results checker 

SimilarWeb

SimilarWeb is a must-have tool for all competitor analysis tasks that an SEO performs. Use this tool to estimate how much traffic a website gets. See a breakdown of traffic sources, locations, and more. A helpful tool for competitor research. However, it is a paid tool although you can get a lot of data with the free version as well. 

XML Sitemaps

Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Search Console and Bing Webmaster Tools.

Robots.txt generator 

Robots.txt files let the web robots know what to do with a website’s pages. When a page is disallowed in robots.txt, that’s instructions telling the robots to completely skip over those web pages.