Global Detox Drinks Market is expected to reach the market valuation of USD 2,045.9 million by 2027 expanding at a reasonable CAGR of 9.4% during the forecast period (2021-2027) from USD 980.2 million in 2019. Detox drinks help the body to get rid of harmful toxins, improves energy levels, and promote the overall health of an individual.
The various factors driving the detox drinks market include the rise in chronic disease incidences and the growing number of people adopting a healthy lifestyle. The increase in the prevalence of chronic diseases and surging no. of patients with diseases such as cancer, cardiovascular disease, diabetes, etc. affects both the service quality and life span of an individual. For instance, 1.8 million deaths were recorded due to lung cancer across the world in 2020, accounting for the highest number of deaths due to cancer. In addition to this, it is estimated that 700 million people will be living with diabetes by 2045 all over the world.
Another factor driving the growth of the global detox drinks market is the increasing interest of consumers in weight reduction. Detoxification is a natural and excellent way for cleansing the body from within. The worldwide popularity of detox drinks is increasing because of their ability to boosts the metabolism of the body and other nutritional benefits. Furthermore, the surging cost of healthcare procedures coupled with the rise in the geriatric population are some of the factors contributing to the growth of the detox drinks market across the world owing to the growing number of health-conscious people. For instance, according to the Peterson-KFF health system tracker, the general cost of inpatient hospital admission rose steeply by 85% over the decade. In addition to this, medical costs for surgical and medical care nearly doubled from 2008 to 2018.
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However, high cost and complex processing procedures of the product and lack of product knowledge are some factors expected to impede the growth of the detox drinks market globally.
The detox drinks market is boosting owing to new product innovations driving its worldwide popularity. For instance, Recently, in 2020, Mumbai-based society tea introduces – cleanse, a detoxifying green tea made of ingredients known to accelerate metabolism and help in boosting immunity. Furthermore, In October 2019, Celestial Seasonings launched TeaWell, a line of organic wellness teas that couples daily health benefits with delicious flavor. The company launched its four TeaWell blends, including mood tonic, sleep, laxative, and gut health. These new teas offer a multi-benefit blend of herbs and other natural ingredients that supports immune health, digestion, and mental health.
Based on Product Type, the market has been segmented into Water, Juice, Smoothies, Tea or coffee, and Others. The water segment dominates the market as it possesses zero calories and offers additional nutritional benefits along with rich flavors and aroma. In addition to this, detox water also possesses anti-aging properties which help in improving the overall skin health and improve the skin complexion. Apart from this, the juice segment is also expected to witness significant growth due to the shift of consumer preferences towards healthy beverages.
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Based on distribution channels, the market is divided into store-based and non-store-based distribution channels. The major market share has been acquired by the store-based segment. However, the non-store-based distribution channel segment is expected to grow significantly during the forecast period owing to an increase in the number of online buyers. Furthermore, there is increased penetration of e-commerce in the food & beverage retail sector due to the pandemic. For instance, according to the survey conducted by Brick Meets Click, nearly 13.1 million U.S. households were active online grocery buyers in august 2019 which rose to 43 million in May 2020.
By Packaging type, the market is fragmented into bottles, pouches & sachets, and others. The bottle segment dominated the market and is expected to maintain its lead in the upcoming years owing to the high demand for bottle packaging solutions in the beverage industry. Numerous market players provide detox drinks in bottles as they are available in different sizes and materials. Furthermore, many companies are using glass bottles for beverage packaging as they are easy to clean and provide a high-quality appealing look to the product. For example, in August 2019, Amcor has partnered with New Age to launch PET (polyethylene terephthalate) bottles for its Salzburg craft beer in Brazil. The new bottle provides four months shelf life and provides 100% recycling in the existing recycling techniques.
Amongst Origin, the detox drinks market is segmented into conventional and Organic. The conventional segment is anticipated to garner a major market share in terms of revenue. However, the organic segment is expected to grow significantly in the forthcoming years owing to the high demand for detox drinks produced from organically grown fruits, vegetables, and herbs. For example, Detoxwater, the prebiotic aloe-infused water brand, announces the launch of Veralixir by Detoxwater, a first of its kind aloe supplement shot containing 1.7 fluid ounces of highly-concentrated aloe vera extract in September 2018.
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Additionally, the report provides detailed report also provides insights of global detox drinks market according to the regions such as North America (United States, Canada, and the Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom, and Rest of Europe), Asia-Pacific (China, Japan, India, and Rest of APAC), Rest of World has been conducted. North America dominated the market and generated revenue of USD X billion in 2020 owing to the higher healthcare expenditure per capita and growing geriatric population. For instance, Health spending per person in the U.S. was $10,966 in 2019, which was 42% higher than Switzerland, the country with the next highest per capita health spending, according to Peterson-KFF Health System Tracker. At the same time, Europe is anticipated to grow at the highest CAGR of X% during the forecast period.
Unilever, Pukka herbs, Dr. Stuarts, Jus by Julie, Suja Life, Project Juice, Terranova Synergistic Nutrition, Temple Turmeric, Raw generation, Hain celestial are some of the key players operating in the global detox drinks market. Several M&As along with partnerships have been undertaken by these players to develop detox drinks.
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