Custom Rigid Box Packaging - Ecommerce Sector

In recent decades, companies have begun considering custom rigid box packaging as an essential factor in improving their global performance and minimizing their costs. The first function of custom rigid box packaging tends to concern logistics since packaging should protect products in transit. One of the primary reasons for incurring the added expense of sturdy packaging is to reduce the occurrence of damage. Various issues have increased the profile of packaging for logistics. For instance, the increased use of IT and automation in warehousing and handling materials has increased the importance of packaging. 

Basic Roles of Packaging

The Packaging Republic believes that good packaging can positively impact supply chain management as a whole. The second function of custom rigid boxes is essentially a marketing function related to sales promotion, customer service, and brand communication. In the last decade, additional demands have been placed on packaging, especially concerning the environment. Consumers are increasingly demanding more environmentally-friendly packaging that promises lower packaging wastes and higher sustainability levels. Many brands have steered their packaging options towards the minimal packaging trend. However, that does not fulfill the objective of protecting the product. Therefore, recyclable and reusable packaging solutions are more preferred by the brands, rigid box manufacturers USA and most importantly, the consumers.

The role of packaging boxes has changed with the advent of e-commerce stores and web-operations. E-commerce is a promising platform that has gone through significant development in recent years. It has a great and promising potential for manufacturing, retail, and service operations. It revolutionizes supply chain management and the packaging system by moving away from the traditional shop window approach to becoming a new means of product protection and containment.

Supply Chain Function

Among all operations in the supply chain, web operations take on an essential role in global purchasing process trends. In recent years, ever more consumers have begun to use the Internet and buying a wide range of goods (both luxury and FMCG) online. Ever since the Covid-19 pandemic, e-commerce has radically gained popularity since people had to stay in their homes. 

The advent of e-commerce has also significantly impacted the packaging system and its functions. Some experts and rigid box manufacturers USA believe that E-commerce requires the custom rigid packaging paradigm. For example, in a real shop, traditional packaging is a promising agent for all products. It can effectively deliver your product information and brand message. It is also a cognitive agent for brand and product recognition. In an online store, the consumers cannot directly see the package; however, other packaging characteristics such as protection and reusability of packaging significantly impact consumers' decisions. The function of packaging the product attractively, therefore, becomes less critical. 

The function of Custom Rigid Boxes in E-commerce 

The main requirements that a company should consider in custom rigid boxes wholesale before starting an ecommerce business are: 

Protection and security: products contained in packages have to be protected from mechanical shock, vibrations, compression, etc. You can ensure adequate protection of products by selecting custom rigid boxes wholesale. For proper protection, packaging boxes need to have adequately tight and durable closures that open and close quickly. Custom rigid boxes ensure secure shipping due to their sturdiness. 

Functionality and handling: the ergonomic aspect is everything related to adaptations to the consumers' behavior when using the product has to be considered. The main requirement a packaging box must guarantee is the ease of handling, ease of opening, user-friendliness, etc.