What is Facebook marketing? How can one do it successfully? What are the options available to a company? There is a lot to know before you create a campaign to market on Facebook, so finding the best information is key. This article has expert advice you can't find elsewhere, so continue reading.
You can build value for your Facebook campaign by using this platform to share exclusive content. Give some specific examples of the kind of exclusive content your subscribers have access to. You could for instance use Facebook to share some coupon codes or let your subscribers know about the new products you have not released yet.
When you publish something on your website or other social media accounts, link to it from your Facebook page. For example, if you write a blog, make sure to link each post to your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
When you want more people to Like your page, offer them something they can't get unless they click that Like button. One easy way to do this is by running a contest which only those who Like your page can enter. You could also offer a free ebook in return for a Like.
Make custom tabs on your Facebook page. You will automatically have a few tabs set up for you when you first create your page, but it is possible to get creative and add in a few of your own. For instance, think about including a tab that has links to information that you find valuable.
If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
Make sure that you focus on quality when updating your page. Your followers will become disinterested if you aren't sharing content that they can use. Every update should be entertaining, helpful, or should teach them something. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.
When using Facebook to promote your business, use photos to convey messages. Photos are a great way to showcase what you have to offer. They also allow you to write in descriptions and additional information that your users will find helpful or interesting. Don't neglect to describe your photos, you will be missing out on key SEO and search capabilities.
If you receive a "like" from someone, give them a special offer. You can garner lots of attention via "likes." Think about offering something people are going to be interested in. It could be something everyone gets or even a sweepstakes. If the incentive is something that they value, they won't hesitate to click on that "like" button.
Do not post so much on your Facebook page that people will begin to feel too saturated by you. You want to give them something to think about, so let a little space flow in between each posting. Facebook recommends new page owners post no more than once or twice a week.
Now instead of feeling helpless, you can feel like you have all the answers you need. You can take this advice and turn it into a plan which will be successful. You'll be able to find the gains you need thanks to opening your business up to the world of people who use Facebook.
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