Borderlands 3 exclusivity cost Epic $115 million
The Epic v Apple lawsuit that began this week has given us an impressive collection of corporate documents to sift through, almost like some kind of box containing loot. Within a review of performance and strategy dated October 25, 2019, there's a section on the Borderlands 3 deal, disclosing that the looter-shooter's six-month exclusivity period cost Epic $115 million.
That includes a $15 million marketing commitment, $20 million in non-recoupable fees, and an $80 million minimum guarantee—an advance paid ahead of the game going on sale. Borderlands 3 sold well enough to reach that guarantee within two weeks, with a recoupable revenue of $100 million in the period. A graph of the Epic store's daily revenue across its first 11 months peaks dramatically with its launch. Of the 1.56 million Borderlands players Epic picked up in those two weeks, 53% were apparently new to the store rather than returning customers.
The document also shows that Epic paid $11 million for its free giveaway of the Handsome Collection, a bundle containing Borderlands 2, the Pre-Sequel, and most of their DLC (excluding Commander Lilith & the Fight for Sanctuary, released after the collection was created). That one freebie cost almost as much as Epic spent on the first nine months of giveaways, which it paid more than $11 million for.
The Epic v Apple lawsuit that began this week has given us an impressive collection of corporate documents to sift through, almost like some kind of box containing loot. Within a review of performance and strategy dated October 25, 2019, there's a section on the Borderlands 3 deal, disclosing that the looter-shooter's six-month exclusivity period cost Epic $115 million.
That includes a $15 million marketing commitment, $20 million in non-recoupable fees, and an $80 million minimum guarantee—an advance paid ahead of the game going on sale. Borderlands 3 sold well enough to reach that guarantee within two weeks, with a recoupable revenue of $100 million in the period. A graph of the Epic store's daily revenue across its first 11 months peaks dramatically with its launch. Of the 1.56 million Borderlands players Epic picked up in those two weeks, 53% were apparently new to the store rather than returning customers.
The document also shows that Epic paid $11 million for its free giveaway of the Handsome Collection, a bundle containing Borderlands 2, the Pre-Sequel, and most of their DLC (excluding Commander Lilith & the Fight for Sanctuary, released after the collection was created). That one freebie cost almost as much as Epic spent on the first nine months of giveaways, which it paid more than $11 million for.
The Epic v Apple lawsuit that began this week has given us an impressive collection of corporate documents to sift through, almost like some kind of box containing loot. Within a review of performance and strategy dated October 25, 2019, there's a section on the Borderlands 3 deal, disclosing that the looter-shooter's six-month exclusivity period cost Epic $115 million.
That includes a $15 million marketing commitment, $20 million in non-recoupable fees, and an $80 million minimum guarantee—an advance paid ahead of the game going on sale. Borderlands 3 sold well enough to reach that guarantee within two weeks, with a recoupable revenue of $100 million in the period. A graph of the Epic store's daily revenue across its first 11 months peaks dramatically with its launch. Of the 1.56 million Borderlands players Epic picked up in those two weeks, 53% were apparently new to the store rather than returning customers.
The document also shows that Epic paid $11 million for its free giveaway of the Handsome Collection, a bundle containing Borderlands 2, the Pre-Sequel, and most of their DLC (excluding Commander Lilith & the Fight for Sanctuary, released after the collection was created). That one freebie cost almost as much as Epic spent on the first nine months of giveaways, which it paid more than $11 million for.
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