Top 10 SEO Questions You Should Ask About Your Website
Your website is gorgeous. It shows your product and services beautifully. You've been clever and diligent and have invested untold hours and expense into getting everything finished and working.
So where's the traffic? Whatever happened to "build it and they will come?" Is your site even indexed yet?
Here are 10 questions you can ask to get yourself thinking about the most basic ways to optimize your website in order to be found, indexed, and ranked well by search engines.
What are the top keywords and key phrases you want to rank for? Do your page names, headlines, and content reflect your keywords?
Is your content well written, simple to navigate, and easy to read?
Is your content entirely original, or is it an exact duplicate of, or slightly altered from content that exists elsewhere?
How many inbound links have you built or gained? Are they from top-notch, trusted and relevant sources? Are your inlinks and crosslinks using good anchor text (related to your keywords and content)? Have you cleaned up all broken links?
Do you have solid, intuitive site structure and easy to understand slugs?
How frequently are you adding new, relevant content to your site?
Have you gotten rid of "doorway" (click here to enter) pages, pop-ups, or misleading navigation?
Has your site been around for a while? Did you register your URL for more than one year?
Are your images compressed and correctly sized? Is there anything else keeping your page from loading quickly?
Are your PDF and image descriptions relevant and inclusive of keywords? Did you include alt text?
Take an hour or so to give your top tier webpages a solid evaluation. Once you have made a list of items to address, lay out a schedule and take it a little at a time. Eventually you'll be getting much better search results!
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Design projects, videos, websites, landing pages, content writing, search optimization, pay-per-click, press releases, email campaigns, banner and text ads, conferences and events; our skills cover many areas. We handle almost everything in-house, and because we've done this before, we have precisely the marketing muscle in-house that an entrepreneur needs.
Calvert Creative [http://www.calvertcreative.com] puts conversion-driven marketing power behind new business initiatives. From copywriting to pay-per-click, we can handle all your online marketing needs.
We don't just create a strategy, we also put it into play. And we don't just leave it there, we measure it and then refine it. And in the end, all of our marketing is directed at helping you generate leads and turn a profit.
Design projects, videos, websites, landing pages, content writing, search optimization, pay-per-click, press releases, email campaigns, banner and text ads, conferences and events; our skills cover many areas. We handle almost everything in-house, and because we've done this before, we have precisely the marketing muscle in-house that an entrepreneur needs.
Calvert Creative [http://www.calvertcreative.com] puts conversion-driven marketing power behind new business initiatives. From copywriting to pay-per-click, we can handle all your online marketing needs.